OPEL | AUGMENTED REALITY MAGAZINE

2017

A PRINT MAGAZINE, A PAIR OF CARDBOARD VR-GLASSES, A SMART PHONE. GO.

Women are an important segment in the the target group of Opel. Especially for them I developed a concept for a print magazine. The magazine comes along with a set of cardboard VR-glasses. After downloading the app just put your smartphone into the cardboard and the content of the physical magazine comes alive.

CREDITS

The work has been developed in cooperation with Elisabeth Schunck . Martin Maywald edited the video and made the motion design.

The video is explaining the functionalities, the content and the design of the concept. Since the concept is still confidential, please contact me for the password.