Brand- and Corporate Design Development | 2014-2016
GOUV/AU is the sister brand of Clément Gouverneur. While the idea of Clément was to bring back original classic eyepieces, the approach of GOUV/AU was different: classics eyepieces of the last centuries but spiced with a contemporary twist. Simplicity as an expression of true luxury was woven into the collection and the brand appearance – from communication design to live communication, from packaging to brochures.
The positive reactions the communication design caused was flattering. But much more relevant is the number of cities where GOUV/AU and Clément Gouverneur (the sister brand of GOUV/AU) are available today: they rose from 0 to over 300 – from Paris to Shanghai. And the number of countries where you can find the brand rosed from 0 to 23 – from Canada to Finnland. This happened of course not just because of the brand identity I developed and the communication design, but it made its contribution.
My input to the project covers:
_ brand name GOUV/AU
_ brand focus, brand story and text
_ corporate design development and execution
_ model selection and shooting direction
_ art direction and communication design for the pop up space in Paris